Generation AI
“Forget everything you think you know about technological advancement―Generation AI paints a fascinating picture of tomorrow. Britton’s insights crystallize the profound transformation awaiting business and society.”
Sofia Hernandez, global head of business marketing and commercial partnerships, TikTok
A clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, Matt Britton, lifelong entrepreneur, futurist, and consumer-trend expert, explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health.
As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in health care, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement.
Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future when AI drives cultural and economic transformation.
Praise