Balls

This is the wild story of how Donald Trump capitalized on the Democrats’ growing disconnect with male voters — told through the explosive culture war battles playing out in sports.
 
Democrats don’t have a Trump problem. They have a man problem. And Trump was just the guy to exploit it. Young men see the Democratic Party as anti-men, run by weak, low-testosterone beta males. And here’s the truth: Trump won with balls. And he won’t be the last Republican to do it. The 2024 red tsunami was led by men fed up with woke nonsense. Unless Democrats change fast, it’s only going to get worse for them.

This book breaks down how Trump used sports as his secret weapon to rack up votes. From the Lia Thomas controversy to Bud Light’s downfall, ESPN’s woke meltdown to his own assassination attempt—where he proved once again he’s a fighter—Trump seized these opportunities and played the game like a winner. And America’s men took notice.

Clay Travis doesn’t hold back. As the founder of Outkick, the co-host of The Clay Travis and Buck Sexton Show, and one of the most influential voices in sports and conservative media, he’s interviewed Trump more than ten times—including on Air Force One. Now, he’s bringing the unfiltered truth about why men turned on the Democrats—and why they’re never coming back.