
Disciplined Entrepreneurship Startup Tactics
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This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
● Methods for equity distribution that minimize conflict and maximize investor return
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