
Rapid Mass Engagement
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“Essential reading for any organization’s senior leaders at whatever stage of cultural maturity. Full of useful insights and references describing a super model that produces results.”
John McGowan, general manager, The Coca Cola Company
Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include: Rapid Mass Engagement: Results and Differentiation, Culture Change Overview and Methodology, Engaging Employees Around Purposeful Work, Ownership and Accountability: Why Values Alone are Insufficient, Leadership that Moves the Dial, and Sustainable Change.
Presenting data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.
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