Uncomfortable Inclusion

TURNING THE SHIP AROUND

Joe Ferreira specializes in spectacular turnarounds. However, none of Joe’s hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences—almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures—to keep a lifesaving enterprise from losing its federal certification.

A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book’s most engaging and enlightening takeaway is Joe’s ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe’s trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.