Beyond Digital

Based on a research study of more than a dozen leading companies, two world-renowned strategists detail the seven leadership imperatives for transforming companies for success in the digital era.



For companies to succeed in this digital age they must reimagine their businesses before they reimagine being digital, and courageously shed the past to rethink their place in the world and how they compete and collaborate with others to create value.



In their new book, Paul Leinwand and Mahadeva Matt Mani, both members of the PwC US partnership and the Strategy& global team, help leaders navigate these profound and historical shifts and provide a roadmap for reshaping their companies. Building on major new body of research, along with case studies of companies on the vanguard of this major shift, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: reimagine your company's place in the world; build privileged insights into your customers; create value through ecosystems; break up the traditional organization; reposition your leadership team; reinvent the social contract with your people; and disrupt you own leadership approach. Together these seven imperatives comprise a playbook for architecting and executing the transformations that are required to succeed in the digital age.