Lean Enterprise: Quickstart step-by-step guide to build a lean business (lean, lean marketing)

The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.

To accomplish this, lean thinking changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products and services through entire value streams that flow horizontally across technologies, assets, and departments to customers.

This book discusses how big companies can eliminate waste along entire value streams, instead of at isolated points, creates process that need less human effort, less space, less capital, and less time to make products and services at far fewer costs and with much fewer defects, compared with traditional business systems.

• Lean as a company resource
• Lean manufacturing
• Benefits of Lean
• Lean in the IT sector
• Simplify Lean with focus
• How Lean training inspires efficiency