The Artist's Guide to Success in the Music Business, Chapter 9: Your Band is the Brand

The Artist's Guide to Success in the Music Business, Chapter 9: Your Band is the Brand

By Loren Weisman
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Chapter 9 of The Artist's Guide to Success in the Music Business. Chapter 9 explores the reasons why branding is crucial for success in todays music business and the steps that have to be taken from the smallest independent artist to the biggest bands out there.