The Bombardier Story

Heard of Bombardier Inc.? No? How about Lear Jets, Ski-Doos and Sea-Doos? All made by Bombardier. Whos the world's largest rail manufacturer, for both railway and subway systems? Bombardier. Who is the third largest civil aircraft manufacturer in the world, after Boeing and the Airbus consortium? Yes, you guessed it— Bombardier. In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. But that journey has not been without its ups and downs. There have been turbulent times for the company, not least of which occurred after September 11 and pushed Bombardier to the brink. The Bombardier Story tells the fascinating tale of this remarkable company, chronicling its rise, its challenges, and its ability to reinvent and turn itself aroundthanks to strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistryto endure as a global powerhouse in the transportation industry.