Learn how to inspire and motivate people with stories!

Discover what makes storytelling an essential art to master to enhance all aspects of business communication including: advertising, branding, selling as well as delivering presentations and meetings.

Key Outcomes

· Learn how stories drive our emotions and how to target audience emotions to engage better with them.

· Explore the 7 Key story structures and how to utilize them in business scenarios

· Learn how to integrate data into stories to enable better recall you're your audience when it comes to key data elements

· Learn how to augment your story delivery using body language, tone and congruency

What You Will Learn

· The Effect of Stories on Hormones

· The Relationship between Storytelling & EQ

· The 7 Story Structures

· Storytelling with Data

· Story Delivery & Congruence

Agenda

· Branding & Advertising Storytelling

· Recalling Data Through Stories

· Hollywood Story Systems

· The EQ Storytelling Effect

· The Hormonal Effect of Stories

· Story Empathy Awareness

· 7 Steps To Plot Your Story Content

· Body Language and Interaction