Blindsight

Blindsight

By Matt Johnson PhD, and Prince Ghuman
Unabridged
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“Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter.”

Rich Karlgaard, publisher, Forbes

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?

You may not be aware of these details, yet they’ve been influencing you all along.

Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.

We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.

This book will change the way you view not just branding, but yourself, too.

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  1. Odin
    Overall Liked it

    Invaluable source of understanding who is watching your every move in the consumer world.

    Okay. We all admit we’re suckers for what appeals to our temptation to purchase an object, to own it, to display it, etc. Now, Matt Johnson has written a book that reveals the many ways marketing taps into our psyche and literally follows us like PI as we use the internet to peek at this and that, only to find your in box all of a sudden full of competitors vying for your interest in a product. This is certainly a valuable information bank for your sense of privacy in the world of marketing and purchasing. Highly recommended for those who value their identity.

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