Business Development Explained

Business Development Explained

By Introbooks Team, and Can Akdeniz
Unabridged
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You may hear the term - business development - bandied about in the business world. But if someone says "I work in business development" what exactly does that mean? Business development is a somewhat fluid term and if you ask ten different people, you may get ten different definitions. Nonetheless, as we move through this book we will try to develop a basic understanding of business development.