How Jack Ma Did It: An Analysis of Ali Baba's Success

How Jack Ma Did It: An Analysis of Ali Baba's Success

By Can Akdeniz
Unabridged
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Alibaba is huge and its success has been astounding. Its revenues are well into the billions and its online sales exceed those of more established companies like Amazon and eBay. What is now a monster company dominating the Chinese e-commerce market began as an 18-person operation founded in one enterprising man’s apartment. How did the company become such a global presence from such humble beginnings? That is one of the questions this book seeks to answer.

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