University of Nike
By
Joshua Hunt
Read by
Chris Andrew Ciulla
Release:
02/26/2019
Release:
02/26/2019
Release:
02/26/2019
Runtime:
8h 29m
Runtime:
8h 29m
Runtime:
8h 29m
Unabridged
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The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society.
In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.
But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.
Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.
Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.
But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.
Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.
Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
Release:
2019-02-26
2019-02-26
2019-02-26
Runtime:
Runtime:
Runtime:
8h 29m
8h 29m
8h 29m
Format:
audio
audio
audio
Weight:
0.0 lb
0.55 lb
0.5 lb
Language:
English
ISBN:
9781977346872
9798200358809
9798200358816
Publisher:
Tantor
Tantor
Tantor
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