The Real Mad Men of Selling

The Real Mad Men of Selling


Unabridged

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J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was THE sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson, and Tom Hopkins carries the mission forward today.

In The Real Mad Men of Sales, you’ll learn:

  • Assumptive tie-down test closes that let you know if they’re moving toward the sale or not
  • How to properly handle a situation where there is a time lag with no way to close the product sale on the first visit
  • The power of written instructions in sales
  • 7 advanced closing strategies
  • Strategies for enlisting the aid of others in the final close
  • The most powerful single closing method used by Top Pros around the world
  • How to get the approval when you hear, “I need to talk it over with…”

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