Artificial Intelligence for Marketing
By
Jim Sterne
Read by
Gary Allan Poe
Release:
04/24/2018
Release:
04/24/2018
Release:
04/24/2018
Runtime:
11h 11m
Runtime:
11h 11m
Runtime:
11h 11m
Unabridged
Quantity:
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This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
● Speak intelligently about Artificial Intelligence and its advantages in marketing
● Understand how marketers without a Data Science degree can make use of machine learning technology
● Collaborate with data scientists as a subject matter expert to help develop focused-use applications
● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
● Speak intelligently about Artificial Intelligence and its advantages in marketing
● Understand how marketers without a Data Science degree can make use of machine learning technology
● Collaborate with data scientists as a subject matter expert to help develop focused-use applications
● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Release:
2018-04-24
2018-04-24
2018-04-24
Runtime:
Runtime:
Runtime:
11h 11m
11h 11m
11h 11m
Format:
audio
audio
audio
Weight:
0.0 lb
0.75 lb
0.5 lb
Language:
English
ISBN:
9781469097565
9798200593507
9798200593514
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Praise
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