The Signals Are Talking

The Signals Are Talking

By Amy Webb
Unabridged
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Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting...
Chicago Tribune

Winner of Axiom Business Book Award in Business Technology, 2017

Winner of Axiom Business Book Award in Business Technology, 2017

Winner of Axiom Business Book Award in Business Technology, 2017

Winner of Axiom Business Book Award in Business Technology, 2017

Winner of Axiom Business Book Award in Business Technology, 2017

An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future

“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution

A Fast Company Best Book of the Year

How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
 
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”—those patterns that will coalesce into a trend with the potential to change everything—and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come—challenging us to create our own preferred futures.