Beyond Advertising
Release:
05/01/2017
Release:
05/01/2017
Release:
05/01/2017
Runtime:
8h 41m
Runtime:
8h 41m
Runtime:
8h 41m
Unabridged
Quantity:
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Holistically orchestrate and allocate resources across all touch points
Redefine expectations of success to align for multi-win outcomes
Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story
Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Holistically orchestrate and allocate resources across all touch points
Redefine expectations of success to align for multi-win outcomes
Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story
Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
Release:
2017-05-01
2017-05-01
2017-05-01
Runtime:
Runtime:
Runtime:
8h 41m
8h 41m
8h 41m
Format:
audio
audio
audio
Weight:
0.0 lb
0.7 lb
0.55 lb
Language:
English
ISBN:
9781469066875
9798200600403
9798200600410
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
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