
You May Also Like
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“A tour through the world of human preferences and the companies that try to divine them… [Vanderbilt is an] amiable and thorough guide.”
New York Times Book Review
A BookPage Top Pick for May 2016
A New York Times Bestseller in Nonfiction
Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
From the Hardcover edition.
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