Youtility
By
Jay Baer
Read by
Jay Baer,
Marcus Sheridan
Release:
06/27/2013
Release:
06/27/2013
Release:
06/27/2013
Runtime:
4h 52m
Runtime:
4h 52m
Runtime:
4h 52m
Unabridged
Quantity:
Monthly Membership
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“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
John Jantsch, author of Duct Tape Marketing and The Referral Engine
The difference between helping and selling is just two letters
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Release:
2013-06-27
2013-06-27
2013-06-27
Runtime:
Runtime:
Runtime:
4h 52m
4h 52m
4h 52m
Format:
audio
audio
audio
Weight:
0.0 lb
0.45 lb
0.5 lb
Language:
English
ISBN:
9781469087092
9798200628759
9798200628766
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Praise
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