Small Is the New Big

Small Is the New Big

By Seth Godin
Abridged
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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.



Then small happened.



Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

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