Yes Ma’am, No Sir

Accountability … overcoming adversity … taking charge of your life … learning how to succeed when others expect you to fail. These are the essences of Coach Carter's basic building blocks for winning in life. From learning about the quality of one's character to the love of learning—as well as the importance of self-discipline and spirituality—Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life. 

As the no-nonsense head coach of the Richmond High School boys' basketball team from 1997–2002, Ken "Coach" Carter gained nationwide fame when he locked his undefeated team out of the gym in order to push them to improve their grades. Since then, Coach Carter has remained in the public eye as a highly sought-after speaker—partaking in more than 125 speaking engagements per year—for youth groups and educational panels worldwide. Yes Ma'am, No Sir spells out Coach's twelve lessons for success. Inspirational, motivational, and informational, this is must-reading for anyone who truly wants to know how to get ahead.