Raising the Bar : Integrity and Passion in Life and Business

Raising the Bar : Integrity and Passion in Life and Business

By Gary Erickson, and Lois Lorentzen
Unabridged
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“What makes Erickson’s book worth reading is that he’s as honest about his mistakes as his successes.”

Newsweek

Gary Erickson is an entrepreneur, athlete, outdoorsman, environmentalist, and the founder of Clif Bar, Inc., producers of a popular organic energy bar. Here he expounds on his business philosophy and how it was affected by his adventures hiking the Himalayas, biking European mountain passes, and climbing the Sierra Nevadas. "I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."-Mikhail S. Gorbachev, Green Cross International

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