
Beware the Naked Man Who offers You His Shirt
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“In this sequel to Swim with the Sharks Without Being Eaten Alive, Mackay, a Minneapolis envelope-maker, issues a flood of no-nonsense business advice in the form of original aphorisms and short, germane examples, all delivered with high spirits and ever-bubbling humor. ‘The sale begins when the customer says yes,’ he declares. ‘ASTONISH them…get it there before you said you would…’ Mackay offers detailed programs to motivate customers and employees, and tells success stories of consumer needs perceived and fulfilled.”
Publishers Weekly
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