Survival Is Not Enough

Survival Is Not Enough

By Seth Godin
Abridged
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“Seth Godin, one of the world’s most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.” 

Tom Peters, American business writer

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This fascinating audio book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.

Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.