Built to Sell
Read by
Erik Synnestvedt
Release:
04/29/2011
Release:
04/29/2011
Release:
04/29/2011
Runtime:
4h 25m
Runtime:
4h 25m
Runtime:
4h 25m
Unabridged
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“John does a masterful job in Built to Sell of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner.”
Bo Burlingham, author of Small Giants, from the foreword
A business parable about how to create a start-up that won't trap you when you want to sell it.
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Release:
2011-04-29
2011-04-29
2011-04-29
Runtime:
Runtime:
Runtime:
4h 25m
4h 25m
4h 25m
Format:
audio
audio
audio
Weight:
0.0 lb
0.45 lb
0.5 lb
Language:
English
ISBN:
9781596598119
9798200640317
9798200640324
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Praise
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