Marketing Lessons from the Grateful Dead
Release:
08/18/2010
Release:
08/18/2010
Release:
08/18/2010
Runtime:
3h 8m
Runtime:
3h 8m
Runtime:
3h 8m
Unabridged
Quantity:
Monthly Membership
$12.99
Cancel anytime!
Memberships will renew every month
One credit every month on renewal
You can spend 1 credit every month to get an audiobook
“Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second act.
Bill Walton, basketball legend and Deadhead
THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Release:
2010-08-18
2010-08-18
2010-08-18
Runtime:
Runtime:
Runtime:
3h 8m
3h 8m
3h 8m
Format:
audio
audio
audio
Weight:
0.0 lb
0.4 lb
0.5 lb
Language:
English
ISBN:
9781596596559
9798200642892
9798200642908
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Praise
Ratings & Reviews
Review guidelines0% of listeners recommend it of readers recommend it
Be the first to rate this audiobook Be the first to rate this book
No one has rated or reviewed Marketing Lessons from the Grateful Dead yet. Listened to it? Would you recommend it? No one has rated or reviewed Marketing Lessons from the Grateful Dead yet. Read it? Would you recommend it?
Rate and review this book, just like in the Downpour app.
Listened to this one? Read this one?
Share what you thought and help others decide.
Sign in to write a reviewYour account can't post reviews right now.
No written reviews yet
0 listeners have rated this audiobook, but no one has written about it yet. Tell others what you thought.
Sign in to write a review