True to Our Roots
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“Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so.”
Paul Hawken, author of The Ecology of Commerce
Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, balancing values while creating value.
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