Real Estate Agent Guide
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The market didn't crash. It just stopped moving.
Home prices are at record highs. Foreclosures are near historic lows. Nobody is going to call this a recession - and yet 2023, 2024, and 2025 each produced fewer home sales than the worst year of the 2008 crisis. About 160,000 agents have left the business since 2022.
Real Estate Agent Guide: Thriving in a Down Market is not a book about attitude. Attitude is downstream of arithmetic. It's a working operating guide for agents who need to keep producing when the easy business disappears - built around six questions you answer once a month, in about half an hour.
Inside: how to read your own market before anyone names the cycle; the runway calculation most agents have never done; where your hours actually go; scripts for the seven hardest conversations; a lead-source scorecard that tells you exactly what to cut; and where the business that's still moving has moved to.
Michael Cameron Sidawi is the founder of Cameron Academy. This is the conversation he'd have with you across a table: what changed, what you control, where the money went, and what to do Monday morning.
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