The 2X Loop

Every year, roughly ten thousand deep tech startups set out on their journey from lab to market.

These founders are world-class in their field.

And yet, once they go pro, the complexity of their venture explodes, and step by step, the privilege of their own startup turns into a huge burden. Many work harder, get less done, and can't quite name what is wrong.

"If a tech founder gave me 90 minutes of undivided attention, what would be my most valuable contribution to their journey?"

— Lars Diener-Kimmich

The 2X Loop gives you five practice-proven fundamentals the lab never taught you, tested in masterclasses with AI and quantum tech founders. They sit right under your feet.

Think of a balance board to train your entrepreneurial core, like a pro athlete.

The 2X stands for leverage, not a promise of performance. Not twice the effort — twice the effect. With a strong stance, you handle the dozens of small things in your day with half the energy and twice the joy. That frees up the most valuable thing you have: your creative power, and the clarity to think, to create and to lead. It helps you become a world-class entrepreneur, too.

Read by the author.

Written for 90 minutes of undivided attention. For tech startup founders, and for their investors: everyone who carries the venture with them.

About the author: Lars Diener-Kimmich is an ETH-trained engineer and leadership co-pilot. In more than twenty years, he has trained over 2,500 people, co-founded two tech startups, including Relai (the Swiss Bitcoin savings company), and written Perfect Pitch (2024). Selected content is now part of the curriculum for 60,000 vocational students in Switzerland.

This audiobook comes with a free Companion PDF: all figures, the key learnings and a one-page takeaway for each fundamental, ready to use with your co-founders and team. If your store doesn't provide it, just look up the author at LUDENSFABER and request it directly.