Alice in Businessland

Are you tired of spending time and money on marketing that never converts to actual sales? Kristin N. Spencer discovered the missing ingredient is not a better funnel or bigger budget: It is professional curiosity.

In this nonfiction business book, Alice in Businessland: Where It Pays to Be Curious About Which Words $ell, Kristin teaches you how to find the words that sell through the most unexpected lens imaginable: Alice's Adventures in Wonderland.

In this book, you'll learn:

• Why traditional ideal client avatars exclude buyers and what to use instead
• The GIDAN model for understanding what buyers truly value using general psychographics
• How to build three strategic stories that move people toward a yes
• Emotional imagery techniques that make your stories impossible to forget
• The 7 Gs of sales psychology for natural, friction-free selling
• How to escape the echo chambers silencing your best ideas

You don't have to keep shrinking yourself to fit a sales approach that was never built for you. With the right words, a curious mindset, and a framework that actually respects your buyers, selling can feel less like a performance and more like a conversation you genuinely enjoy.

Get your copy of Alice in Businessland today and discover what becomes possible when you get curious about which words sell.