Stupider People Have Done It

Stupider People Have Done It is a bold, hilarious, and truth-telling manifesto from marketing rebel Jay Schwedelson that shreds outdated advice, torches best practices, and hands you the unapologetic permission to succeed by doing things your own way.

If you’re looking for another safe, feel-good business advice and marketing book filled with recycled tips and corporate fluff, this ain’t it.

In Stupider People Have Done It, Jay Schwedelson—CEO of Outcome Media, founder of SubjectLine.com, host of the #1 US marketing podcast, and full-time rule-breaker—delivers a no-holds-barred takedown of the conventional wisdom holding you back.

This book is not a list of hints and hacks. It’s a permission slip to stop following advice that was never meant for you. From bogus marketing playbooks to the nonsense we’re told about careers, success, and how to “do life right,” Jay exposes why so much of what we blindly follow is just … garbage.

You’ll get perspective shifts, uncomfortable truths, and the occasional absurdity—because when you stop pretending there’s a one-size-fits-all formula, that’s when the good stuff starts to happen.

It’s part marketing, part life, all calling BS on the rules that were never working in the first place. Jay doesn’t offer perfect answers—just the push you need to question everything and figure out what actually works for YOU.

All profits from this book will be donated to The V Foundation for Cancer Research—let’s kick cancer’s butt!