2 Commas
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Every founder will exit their business. But will it happen by default or by design?
2 Commas is a blend of playbook, personal experience and psychology for founders or "wantrepreneurs" who want to exit well and live better afterwards. Drawing on Josh's decades of experience building, selling, and advising multi-million dollar ventures, this book reveals the hidden psychological, strategic, and financial dynamics that determine how much wealth - and freedom - you actually keep.
This isn't a how-to-sell checklist; you can ask AI for that.
Through real founder stories, practical frameworks, and unfiltered truths, you'll learn how to:
- Think beyond valuation and engineer leverage in any deal
- Avoid the silent wealth transfer from founder to acquirer
- Redefine success so your exit delivers clarity, not collapse
- Harness mindset shifts that turn selling your company into starting your next chapter.
Because the commas matter, but the real win is being content when you get there - and pumped for what's to come.
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