HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Monthly Membership
Cancel anytime!
Memberships will renew every month
One credit every month on renewal
You can spend 1 credit every month to get an audiobook
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real-world value of customer loyalty
- Blend human and machine intelligence to manage your brand
- Reap the benefits of psychological targeting, ethically
- Develop influencer campaigns that generate real returns
- Build a customer strategy around personalization
Praise
Ratings & Reviews
Review guidelines0% of listeners recommend it of readers recommend it
Be the first to rate this audiobook Be the first to rate this book
No one has rated or reviewed HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) yet. Listened to it? Would you recommend it? No one has rated or reviewed HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) yet. Read it? Would you recommend it?
Rate and review this book, just like in the Downpour app.
Listened to this one? Read this one?
Share what you thought and help others decide.
Sign in to write a reviewYour account can't post reviews right now.
No written reviews yet
0 listeners have rated this audiobook, but no one has written about it yet. Tell others what you thought.
Sign in to write a review