The New Rules of Green Marketing

The New Rules of Green Marketing

By Jacquelyn A. Ottman
Unabridged
$16.00 $19.99
Save 20.0%
Quantity:
Add to wishlist
window.theme = window.theme || {}; window.theme.preorder_products_on_page = window.theme.preorder_products_on_page || [];
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"-promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.