The Naming Book
By
Brad Flowers
Read by
Al Kessel
Release:
10/27/2020
Release:
03/17/2020
Release:
03/17/2020
Release:
03/17/2020
Runtime:
4h 54m
Runtime:
4h 54m
Runtime:
4h 54m
Unabridged
Quantity:
Monthly Membership
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NAME YOUR BUSINESS. TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
Release:
2020-10-27
2020-03-17
2020-03-17
2020-03-17
Runtime:
Runtime:
Runtime:
Runtime:
4h 54m
4h 54m
4h 54m
4h 54m
Format:
audio
audio
audio
audio
Weight:
0.0 lb
0.45 lb
0.5 lb
0.75 lb
Language:
English
ISBN:
9781469081182
9798200573912
9798200573929
9798200573905
Publisher:
Ascent Audio
Ascent Audio
Ascent Audio
Ascent Audio
Praise