The Art and Business of Teaching Yoga

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You'll learn to: build a loyal student base, plan dynamic classes, optimize your own practice, become more financially stable, maintain a marketing plan, use social media effectively, create a unique brand identity, and inspire even more students to embrace yoga.