More Than Coffee: The Secrets of Starbucks Success

More Than Coffee: The Secrets of Starbucks Success

By Can Akdeniz
Unabridged
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In 1971, a small coffee bean seller in Seattle began a caffeinated journey towards this elite echelon that would eventually make them one of the most respected and successful brands in the world. This book explains how Starbucks made it from Corner Cafe to Coffee Kingpin with 23.000 locations around the globe.