The Pixar Touch

The Pixar Touch

By David A. Price
Unabridged
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“Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting…This is an inspiring tale.”

New York Times

The Pixar Touch isa lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternityof geeks" who shaped it. With the help of visionary businessman Steve Jobsand animating genius John Lasseter, Pixar has become the gold standard ofanimated filmmaking, beginning with a short special effects shot made atLucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, andothers. David A. Price goes behind the scenes of the corporate feuds betweenLasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobsand Michael Eisner. And finally he explores Pixar's complex relationship withthe Walt Disney Company as it transformed itself into the $7.4 billion jewel inthe Disney crown.