The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

By Al Ries, and Jack Trout
Abridged
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“The book is fun to read [and] contains solid information.” 

Library Journal

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.