A Branded World
Monthly Membership
Cancel anytime!
Memberships will renew every month
One credit every month on renewal
You can spend 1 credit every month to get an audiobook
“A terrific guide to the role that PR plays in marketing today.”
Al Ries, author, The Fall of Advertising and the Rise of PR
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Praise