The UGC Creator's Playbook

Somebody is getting paid for the videos in your feed. It could be you.

Brands need a constant stream of authentic content from real people, and they are paying everyday creators to produce it. While some courses charge hundreds of dollars to reveal the "secret" to user-generated content, the truth is much simpler: UGC is not a secret. It is a process.

Susanne Verch nearly bought one of those courses. Instead, she approached UGC like the process-improvement professional she is. She reverse-engineered the industry and mapped out exactly how creators go from their first pitch to paid work, including how to find brands, pitch with confidence, set rates, deliver strong content, and earn repeat business.

Best of all, she built this system around a full-time career, using the hours most people overlook.

Stop paying for the secret. Learn the process.