Brilliant At The Basics
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You are the hardest worker in the room. You have the degrees, the certifications, the credentials — and someone else keeps getting the promotion.
This is not a book about working harder. This is a book about the one skill your education never gave you. Influence is sales. Leadership is sales. Every promotion, every buy-in, every moment someone in a room decides to follow you — that is a sale. No CPA exam, no bar passage, no engineering license, no MBA curriculum teaches you how to do it. This book does.
Brilliant at the Basics is for the brand-new salesperson who wants to skip years of expensive mistakes. It is for the career-changer ready to break the income ceiling. And it is for the corporate professional — the accountant, the attorney, the analyst, the engineer — who is brilliant at their craft and tired of watching people with fewer qualifications rise past them.
John D. Romero broke a ninety-year sales record in his first ninety days and spent fifteen years coaching zero-experience people to six-figure careers. His hindsight is your foresight.
The skill you are missing has a name. It is learnable. And it starts here.
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