UX Skills for Business Strategy

By Kim Mats Mats, Maya Elise Joseph-Goteiner, and Torrey Podmajersky
Unabridged
$56.00 $69.99
Save 20.0%
Quantity:
Add to wishlist
window.theme = window.theme || {}; window.theme.preorder_products_on_page = window.theme.preorder_products_on_page || []; window.theme.preorder_products_on_page.push(parseInt("67379511722288")); window.theme.preorder_products_on_page.push(parseInt("67379511755056")); window.theme.preorder_products_on_page.push(parseInt("67379511787824"));

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.

Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights and real-world examples to articulate how ninety-nine UX skills make forty-one different business impacts―everything you need to align your design approaches with business outcomes.

  • Learn to match UX skills to specific business objectives
  • Uncover which business metrics to track and report when implementing UX strategies
  • Effectively communicate the value of UX to stakeholders
  • Prioritize the most impactful UX solutions for your organization
  • Demonstrate the measurable business outcomes produced by your UX efforts