{"product_id":"book-zitd","title":"Everything I Know About Business I Learned from the Grateful Dead","description":"\u003cp\u003eThe Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. \u003ci\u003eIn Everything I Know About Business I Learned From the Grateful Dead\u003c\/i\u003e, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreating and delivering superior customer value\u003c\/li\u003e\n\u003cli\u003eIncorporating and establishing a board of directors early on\u003c\/li\u003e\n\u003cli\u003eFounding a merchandising division\u003c\/li\u003e\n\u003cli\u003eGiving away your product for free to increase demand\u003c\/li\u003e\n\u003cli\u003eAbove all, Barnes explains how the Dead were masters of what he calls \"strategic improvisation\"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. \u003ci\u003eEverything I Know About Business I Learned From the Greatful Dead\u003c\/i\u003e will show you how they did it -- and what your business can learn from their long, strange trip.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis audiobook is expertly read by Nick Sullivan, with audio engineering by Blake Rook. It was produced and published by Echo Point Books \u0026amp; Media, LLC, an independent bookseller in Brattleboro, Vermont.\u003c\/p\u003e","brand":"Dreamscape","offers":[{"title":"Audiobook","offer_id":50464792478000,"sku":"BDzitd","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/zitd-cover.jpg?v=1766551645","url":"https:\/\/downpour.com\/products\/book-zitd","provider":"Downpour","version":"1.0","type":"link"}