{"product_id":"book-yfx1","title":"The Hidden YES","description":"\u003cp\u003eWhy do customers hesitate or walk away even when the offer is great?\u003c\/p\u003e\u003cp\u003eHow do you sell more without cutting prices or adding benefits?\u003c\/p\u003e\u003cp\u003eWhat are the three critical mistakes that ruin most sales efforts?\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003ePacked with real-world case studies, this book shows you how to remove the invisible barriers that stop customers from acting and how to apply powerful principles that make your offers more persuasive.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eDrawing on a decade of experience with leading financial institutions, The Hidden Yes is your guide to decoding customer behavior and measurably increasing sales online and face-to-face.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50414421999920,"sku":"BDyfx1","price":11.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/yfx1-cover.jpg?v=1765536692","url":"https:\/\/downpour.com\/products\/book-yfx1","provider":"Downpour","version":"1.0","type":"link"}