{"product_id":"book-wnqu","title":"Clean Winners","description":"\u003cp\u003eAfter years of investment in sustainable goods and services, most companies still aren't seeing the payoff. Why not?\u003c\/p\u003e\u003cp\u003eAs IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional strategy on its head: companies, instead of asking, \"How can we make our offerings more sustainable?\" should be asking, \"How can we use sustainability to improve the performance of our products, make them more affordable, or both?\" In this view, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.\u003c\/p\u003e\u003cp\u003eThe authors call companies that understand this insight—such as John Deere, Nespresso, Michelin, Schneider Electric, and others—clean winners, or \"resonators.\" With vivid and instructive stories, they show how resonators use sustainability to create new customer value and robust profits.\u003c\/p\u003e\u003cp\u003eOffering practical frameworks, tools, and tactics, \u003ci\u003eClean Winners\u003c\/i\u003e is your essential guide to reimagining your sustainability strategy.\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":50499969843504,"sku":"BDwnqu","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":50499969777968,"sku":"ZEwnqu","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":50499969810736,"sku":"ZMwnqu","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/wnqu-Square-cover.jpg?v=1778779048","url":"https:\/\/downpour.com\/products\/book-wnqu","provider":"Downpour","version":"1.0","type":"link"}