{"product_id":"book-wnq6","title":"The Science of Scaling","description":"\u003cp\u003e\u003cb\u003eAre You Ready to Scale Sales? How Fast?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel―or let irrelevant signals like a recent fundraise or comparisons to past unicorns―to drive our decisions.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Science of Scaling\u003c\/i\u003e offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data―not wishful thinking.\u003c\/p\u003e\u003cp\u003eDrawing on insights from hundreds of startups over the past twenty-five years, Mark Roberge, founding CRO at HubSpot, reveals the five most common reasons revenue acceleration efforts fail: premature focus on top-line revenue over consistent customer value creation; inadequate, non-data-driven definitions of product-market fit; misunderstanding the GTM capabilities needed before hiring salespeople; front-loading sales hires instead of pacing hiring based on readiness; and confusing temporary spikes with lasting competitive advantage.\u003c\/p\u003e\u003cp\u003eWhether you're a founder starting to scale, an investor guiding your portfolio, or a GM launching a new product, \u003ci\u003eThe Science of Scaling\u003c\/i\u003e is your operating manual.\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":50412993577264,"sku":"BDwnq6","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":50412993610032,"sku":"ZEwnq6","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":50412993642800,"sku":"ZMwnq6","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/wnq6-Square-cover.jpg?v=1778698880","url":"https:\/\/downpour.com\/products\/book-wnq6","provider":"Downpour","version":"1.0","type":"link"}