{"product_id":"book-w85c","title":"Email Marketing Is Not Dead","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eEmail Mail marketing is not dead.\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e Despite the whining of some marketers. Mostly the ones who concentrate on Social media. And view that as the be all\/end all of mondern marketing.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn their enthusiasm for social, these marketers forget that \u003cem\u003enothing creates trust and rapport like email marketing doe\u003c\/em\u003es. And without trust and rapport - there are no sales.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eBut, sadly, like many forms of mass communication, \u003cu\u003eemail marketing has gone from being a novelty, to an overused and abused marketing tool in many instances.\u003c\/u\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eSo much so - that many people will instantly delete a mail from someone they're not familiar with. Generally a good practice, But could be a disaster if it's a notification you've just won the lottery.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHere, as In his previous books, \u003cstrong\u003e\u003cem\u003e\u003cu\u003eMarketing legend Zane Colton \u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003eshares his in the trenches experience,techniques and tips to ensure you understand \u003cstrong\u003e\u003cem\u003e\u003cu\u003ewhy email marketing is not dead.\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50345101918512,"sku":"BDw85c","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/w85c-cover.jpg?v=1762369333","url":"https:\/\/downpour.com\/products\/book-w85c","provider":"Downpour","version":"1.0","type":"link"}