{"product_id":"book-v6cb","title":"Hooked on Value: Why Customers Really Buy","description":"\u003cp\u003eCustomers don't buy products-they buy value. In \u003cem\u003eHooked on Value\u003c\/em\u003e, Jessica Frank uncovers the real reasons people say \"yes\" and shows you how to position your product or service in a way that makes it irresistible.\u003c\/p\u003e\u003cp\u003eDrawing on psychology, marketing, and real-world case studies, this book helps you:\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIdentify the hidden motivations that drive buying decisions.\u003c\/p\u003e\u003cp\u003ePosition your offer so customers see its true worth.\u003c\/p\u003e\u003cp\u003eCreate messaging that speaks to both logic and emotion.\u003c\/p\u003e\u003cp\u003eBuild long-term loyalty by delivering consistent value.\u003c\/p\u003e\u003cp\u003eAvoid the trap of competing on price alone.\u003c\/p\u003e\u003cp\u003eWith practical strategies and actionable insights, \u003cem\u003eHooked on Value\u003c\/em\u003e gives you the tools to move beyond features and benefits-and into the deeper value that creates lasting customer relationships.\u003c\/p\u003e\u003cp\u003eBecause when customers see the value, they can't help but buy.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50203196588336,"sku":"BDv6cb","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/v6cb-cover.jpg?v=1759990815","url":"https:\/\/downpour.com\/products\/book-v6cb","provider":"Downpour","version":"1.0","type":"link"}